They Work On The Sales Process Too!

StrategyCity immediately came in and began working with our people to improve our sales process. They scripted every step of the sale and role played with our people over the phone to make sure they could really use the script effectively. They mystery shopped us and our competitors, and we gained a lot of first hand insight into how our competition closes the sale.

Next, they began testing all of the various advertising media we were using to find which ones worked and which didn't. We were amazed to find how much money we'd been wasting on ineffective media. They created a Booklet called "Candid Answers about Plastic Surgery" that was immediately used as the "offer" in our advertising.

We are filming and producing a DVD called "Today's Facts about Plastic Surgery" that shows me performing a procedure, takes the prospective patient through the entire exam and consultation process and then shows half a dozen past patients talking about their fears and concerns before surgery, what their experience was with our practice and, how wonderful life is now after surgery. This DVD provides a wealth of information for prospective patients and will become our "Free Offer" once it is completed.

- Cosmetic Surgeon, West Coast