Prior to hiring StrategyCity Limited, we used a professional ad agency that specialized in building Plastic Surgeons' Practices. They mainly used radio and newspaper ads but, the year before us switching to StrategyCity, that prior agency began a direct mail program to a generalized potential patient demographic using postcards.
That program was not very successful. The radio campaigns were not very successful either even though we spent a lot of money on them. We had success with newspaper ads in the first 2-3 years but then it too gradually dropped off to almost nothing.
These were supposedly the experts in the Cosmetic Surgery advertising field but our costs were continually rising without a corresponding increase in the number of patients. Our bottom line was suffering which of course it will, when you increase expenses without increasing revenue.
When StrategyCity Limited approached us and asked us to meet with them, I looked at the research StrategyCity had done and I gained confidence that they might know what they're talking about. When I reviewed their contracts and saw that the majority of their income would only come if my practice increased its profitability significantly, I began to believe that this company was really different from all the others. So, we hired them.
- Cosmetic Surgeon, Midwest