It Felt Like We Were On A Treadmill |
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Prior to StrategyCity Limited, we used a full time marketing director and a larger media placement agency. We are a sizable practice and spend a significant amount on advertising. In fact, in a marketplace of about 750,000 people we had been running on 6 radio stations and 12 TV stations including Cable. Our number of surgeries had barely increased in the previous two years and yet our cost of advertising was rising. It began to feel like we were on a treadmill, working harder to feed the advertising engine.
We didn't initially let StrategyCity Limited have control over our advertising placement but after a few months became convinced that their lead tracking system enabled them to know which radio and TV stations (and other media) were cost effective and which ones were not.
It was refreshing to see a marketing company who really paid attention to the expense side of the ledger and help us identify and get rid of the money wasting stations we were spending a fortune with and focus only on the stations that produced results.
- Cosmetic Surgeon, Greater DETROIT Metropolitan Area
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