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StrategyCity immediately came in and began working with our people to improve our sales process. They scripted every step of the sale and role played with our people over the phone to make sure they could really use the script effectively. They mystery shopped us and our competitors, and we gained a lot of first hand insight into how our competition closes the sale.
Next, they began testing all of the various advertising media we were using to find which ones worked and which didn't. We were amazed to find how much money we'd been wasting on ineffective media. They created a Booklet called "Candid Answers about Plastic Surgery" that was immediately used as the "offer" in our advertising.
We are filming and producing a DVD called "Today's Facts about Plastic Surgery" that shows me performing a procedure, takes the prospective patient through the entire exam and consultation process and then shows half a dozen past patients talking about their fears and concerns before surgery, what their experience was with our practice and, how wonderful life is now after surgery. This DVD provides a wealth of information for prospective patients and will become our "Free Offer" once it is completed.
- Cosmetic Surgeon, West Coast
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Prior to hiring StrategyCity Limited, we used a professional ad agency that specialized in building Plastic Surgeons' Practices. They mainly used radio and newspaper ads but, the year before us switching to StrategyCity, that prior agency began a direct mail program to a generalized potential patient demographic using postcards.
That program was not very successful. The radio campaigns were not very successful either even though we spent a lot of money on them. We had success with newspaper ads in the first 2-3 years but then it too gradually dropped off to almost nothing.
These were supposedly the experts in the Cosmetic Surgery advertising field but our costs were continually rising without a corresponding increase in the number of patients. Our bottom line was suffering which of course it will, when you increase expenses without increasing revenue.
When StrategyCity Limited approached us and asked us to meet with them, I looked at the research StrategyCity had done and I gained confidence that they might know what they're talking about. When I reviewed their contracts and saw that the majority of their income would only come if my practice increased its profitability significantly, I began to believe that this company was really different from all the others. So, we hired them.
- Cosmetic Surgeon, Midwest |
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We just completed the biggest November in terms of number of surgeries, revenue, and profitability in our 12-year practice history and our advertising expenses are still dropping. In fact, we had 3 times the surgeries in November 2005 than we had in November of 2004, and November moved from one of the weakest month of the year to the best month in our practice history. We are very optimistic that our results will continue to get better and better.
The strategy meetings & conference calls we have with StrategyCity Limited are very helpful for me, as I am able to get good insight into what is and is not working and where they are planning to make changes to continue strengthening our marketing and advertising.
- Cosmetic Surgeon, Midsize Town, Great Lakes States
PS: We now can make a similar statement for December 2005 and January 2006 |
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Prior to StrategyCity Limited, we used a full time marketing director and a larger media placement agency. We are a sizable practice and spend a significant amount on advertising. In fact, in a marketplace of about 750,000 people we had been running on 6 radio stations and 12 TV stations including Cable. Our number of surgeries had barely increased in the previous two years and yet our cost of advertising was rising. It began to feel like we were on a treadmill, working harder to feed the advertising engine.
We didn't initially let StrategyCity Limited have control over our advertising placement but after a few months became convinced that their lead tracking system enabled them to know which radio and TV stations (and other media) were cost effective and which ones were not.
It was refreshing to see a marketing company who really paid attention to the expense side of the ledger and help us identify and get rid of the money wasting stations we were spending a fortune with and focus only on the stations that produced results.
- Cosmetic Surgeon, Greater DETROIT Metropolitan Area |
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"We've spent a lot of money over the years on marketing and advertising and couldn't figure out why we were not able to get past a certain level of new patients on a consistent basis. The amount of money we spent and the amount of new patients we gained was not related. Our last ad agency never achieved anything close to the degree of success that StrategyCity Limited has achieved."
- LASIK Surgeon, METRO AREA Southwestern USA |
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Success Reports 