Ask Yourself: Where Do The Majority Of Your Referrals (Leads) Come From?

The potential for saving money on advertising is huge, but the upside of using the existing marketing budget on more effective methods is even larger. Take a look at the data below:

The data from our clients shows that most of their referrals come from former patients, fellow doctors, and staff at the hospital or surgery center. From conversations with prospective clients we know that the vast majority of surgeons spend 99% of their marketing budget on advertising other than soliciting referrals.. So 1% of the marketing expenditures create 40-60% of revenue from surgery.

The money spend on radio is NINE times as effective as the money spend on yellow pages and SIX times as effective as newspaper advertising. However, newspaper advertising and yellow page advertising is the dominant method to advertise for plastic as well as LASIK surgeons.

You probably have noticed that advertising on Locate-A-Doc and All-About-Vision is even more effective than radio. Or, that mailings are even more effective. So why not just spend all of your marketing budget on mailings?

We’ll answer that question here