Where Do You Differ From Others That Are In Marketing PLASTIC & LASIK Surgeons?

We are always surprised to see other marketing consultants that either are to flashy in their own marketing or are not understanding the surgeon's need to grow fast and establish an image as the expert in his/her marketplace. The vast majority wants to sell advertising. We characterize them as fast marketers and old school marketers. We know the prospective patients, and we know how to position our clients to attract the most profitable patients.

In a market such as cosmetic surgery, there is no second place finish for the surgeon. It is always nice to notice that the marketing dollars spent by the second place finisher (our client's competitor) actually benefit our client's marketing program. And the competitor never knew what hit him.

We have a client who smiles at his colleagues at Medical Society Mixers when they lament how difficult the market has become.

Education based marketing that establishes the surgeon as the obvious choice in the market is rarely implemented by others. We work on all aspects of a surgeon's business, from lead generation, to consultation strategy to closing consultations into surgeries and to reducing marketing cost per lead and positioning the surgeon as the quality provider in a crowded marketplace. We find out what media placements make sense in the local market, and only use those media. Our clients are ecstatic about the results we bring them.