How Did We End Up Marketing Plastic And LASIK Surgeons?

That is a good question.  Our CEO and company founder has a Masters in Physics from the  University of Mainz, Germany and an MBA from the Richard DeVos School of Business. Looking at it from the outside, however, it is surprising that many German educated physicists end up in a business development function.

The first part of a reason is that we believe that marketing is more science than art and hard to master. It is the typical case a physicist likes, since it‚Äôs not easy to grasp. We even approach advertising like you would approach a science project.  Too many marketing consultants come with outrageous marketing programs, that hurt professionals ‚Äì such as surgeons -  more than they help, because these consultants need to generate excitement in order to get noticed. Unless you are Dr. Sal Calabro on the Howard Stern show  ‚Äì it won‚Äôt do your business any good in Midtown America.  

The second part of a reason is that after being the Executive VP  of a $30M German electronics company, responsible for building business in the US Market, Mr. Habscheid decided to apply quality management & lean principles to marketing systems.

Marketing and Advertising is often a bottomless money pit, and lean principles dictate the removal of wasteful processes. So often small companies spend too much money on advertising media that are utterly wasteful. If you are a small to medium company, you usually don’t have the budget to build a brand. You need leads and sales processes that convert those leads effectively.

The third part of a reason is that medical lead generation (remember that is only part of the marketing process) is increasingly becoming a task that needs a solid information technology background (practice management soft & hardware, Internet advertising, search engine optimization etc. ) and the first company Mr. Habscheid build at the young age of 21 was a computer company.

As for the rest of the company - all of our principals have MBAs and additional advanced degrees. We have built multiple companies and then transferred them to others to continue what we have built. Here at StrategyCity we thrive in the use of Strategy and its Execution as a means to dominate a market.

We love to built companies with a solid inside reality as the market leader.

We are present in two markets.

One is the establishment of German companies in the USA, and the other is marketing cosmetic and LASIK (and to some extent emerging bariatric) surgeons.

As off base that this may seem, the two Lines of Business have one thing in common: German Companies, as well as surgeons should be promoted as professionals, and the most successful marketing strategy is an education based marketing strategy.

We are good at bringing the “Best Known Secret” out into the main stream marketplace.