September was a slow month for many midwest cosmetic surgeons, at least when it came to the lead flow. Some of you could go bowling down the office hallway, I am sure.
I am happy to see that even though hour clients were affected somewhat by the slow down in lead flow, their revenue and their number of booked surgeries was not.
Why is that?
One of our goals is to alleviate the seasonality in our clients business. There are some surgeons that are so busy in spring, they have to turn away consultations, but their lead flow drys up during the late summer and fall months. These surgeons have not understood how important it is to not only cater to the "now-buyers" but also to the lady that is not ready to buy.
If your revenue is tied to the number of leads you are getting, there is a huge possibility for improvement. Get our marketing guide(click at the bottom of the page) - it will tell you more about this.
I am happy to report that we have a client who's revenue grew 43% over September 2005, and closed 53% more surgeries in the last 6 weeks than in the same period of 2005.
So, how do I get there You say?
Aside from hiring us as your marketing firm you need to find out how to reach your prospective patients earlier in their decision making process, and guide them to making a good choice.
Once your prospects are ready to choose a surgeon - guess who they'll go to ?!