Are you the #2 or #3 practitioner in your market? Or are you #1 and are annoyed by the pesky competitors?
Have you ever thought that the competition's advertising helps YOUR practice grow?
It is true, if you advertise there is a certain advertising cost of entry (click on the link to the left for an explanation) that you have to cross before you will see results in your advertising efforts. This cost of entry can be crossed by multiple advertisers for everyone in the market. However, that does not mean that everyone gets the same amount of leads.
You don't advertise, but get your leads from patient referrals? Let me tell you, a competitor's advertising will help YOU as well. Your patient is much more prone to discuss her results with a friend and refer them to you if that friend asks because she has heard an ad.
If you are like most doctors I know, you don't spend any money on helping your satisfied patients to refer to you. You should think about actively promoting referrals.
For example: If it was easy to do: Would you spend $50 of the $5000 you just received from a surgery if it could get you a 2 in 5 chance to gain a patient referral from it? You should say YES.
Look in our DIY section for a Marketing Kit for Surgeons.
You can get the benefits from your competitors' advertising, if you advertise intelligently yourself, or, if you invest in a referral program. Either way, they'll never know what happened.