You can expect to buy advertising and marketing tools significantly cheaper than your competitors. You can expect to see your practice revenue grow faster than it ever has before. You can expect that your cost per lead and marketing cost per surgery will go down. You can expect to have employees that are happier, because you pay them better based on the results they produce for you. You can expect to field more calls at your front desk. You can expect to have scheduling conflicts between the consultations you have to be present for and the surgeries you have to perform because you are so busy. If you take a day off during the week – that day off will become an endangered species. You can expect to dominate the plastic surgery market in your area.

There are people that thrive at a job without the perspective making more money. The medical profession has quite a few of these. First, they need to be identified. It is too easy to assume that everyone is motivated by a monetary bonus. However, there are key positions where that attitude can hamper your growth. Most people that don’t want to make more money have tasks that you assigned to them that they don’t like. Growth of a practice almost always gives you the opportunity to hire more people without sacrificing your margins. Ultimately, the goal is to have everyone work at the tasks they like.

People that are not motivated by money are usually bad salespeople.

Don’t force them to sell. Show them that if the practice grows you will hire people that relieve them of the jobs they don’t like to do.